
Cancer early detection
Snehathalam
Patented camps for breast, oral and cervical cancer. Phase 1 screened 9,842 women across 75 unbroken days.
Snehathalam aims at early detection and treatment of cancer. Camps are conducted close to areas of habitation and manned by some of the finest oncologists in the state, accompanied by awareness seminars. The initial drives targeted breast, oral and cervical cancer. The project aims at screening one hundred thousand people and providing necessary support and advice.
Phase 1 targeted breast cancer — a third of occurrences among women, and completely curable without surgical intervention if found early. It screened 9,842 women of whom 947 were referred to Swasthi Clinic. 53 mammograms were suspicious and 8 were diagnosed as positive. Kick-started by Her Highness Pooyam Thirunal Gowri Lakshmi Bayi on 15 September 2015, it ran 75 days without a break and closed with a Thiruvathira of more than 1,000 women.
Phase 2 targeted oral cancer: 42 detection camps, screening 3,527 people, inaugurated 4 February 2016, with a marathon led by Olympian Anju Bobby George. Phase 3 combined breast and oral camps, inaugurated by Governor P. Sathasivam. Phase 4 aims at screening at least one hundred thousand people in a year-long programme. A registered patent for Snehathalam runs from 08/02/2017 for ten years. Brand ambassador and mascot: Ms Mamta Mohandas, in partnership with Malayala Manorama.












